Fetch Greg
Sit. Stay. Create.
Esports Trade Association
Where Business Pros and Pro Gamers Level Up Together
When esports meets Texas, everything gets bigger! I spotted an opportunity to play with this regional spirit for EsportsNext while connecting to DreamHack Dallas. The challenge? Create a visual system that feels gaming-native yet business-appropriate—like a power suit with RGB lighting. The dot pattern became my playground, representing both digital pixels and the expanding universe of competitive gaming.
- Visual identity system with max-level impact
- Website that works as hard as pro gamers
- Words that hit like critical damage
- Emails people actually want to open
- Social content worth sharing
- Motion graphics that don’t lag
- Environmental design that levels up the space
- Wayfinding even noobs can follow
- Sales materials that close deals
- Stage design that steals the spotlight
Like the perfect gaming setup—sleek, powerful, and just flashy enough. I balanced the professional blues with championship golds, creating tension through typography that mirrors esports itself: part established industry, part untamed digital frontier. The result? A brand experience that makes business folks feel cutting-edge and gamers feel legitimized—exactly where esports lives today.
