When workforce development meets the City of Big Shoulders, opportunity grows skyscraper-tall! I tackled Good Jobs Chicagoland’s brand identity first, giving workforce development some much-needed personality that could stand out in Chicago’s bustling marketplace. The design challenge was serving two distinct audiences simultaneously—creating visuals that feel board-room credible yet neighborhood approachable, like a power suit that pairs perfectly with deep-dish pizza. Starting with the logo, I transformed Cook County’s iconic map shape into a gateway of opportunity, then built a color system where professional blues meet energetic reds. Once the visual foundation was solid, I designed a website architecture that turns complex career pathways into intuitive journeys, helping Chicagoans navigate to better futures with the confidence of a local giving directions.